The Personal MBA
Josh Kaufman
The whole operating system of a business in one coherent framework — strategy, marketing, finance and operations as one connected system. The integrating lens that makes a degree make operational sense.
What I read, learn and live.
The reading behind the field notes, the education that anchors them, and the life outside work that keeps it all in perspective.
Foundational reading
Twelve books, three systems.
Grouped by the system each one strengthens most. Not aspirational reading — working reading.
Good Strategy / Bad Strategy
Richard Rumelt
Taught me to diagnose before prescribing. Most "strategies" are lists of goals wearing strategy's clothes — and the same is true of most career plans.
Thinking in Systems
Donella Meadows
Organizations, teams and careers are systems. Seeing feedback loops and underlying structures is how you anticipate problems instead of reacting to them.
Essentialism
Greg McKeown
Choosing what not to do is the most underrated professional skill. The best practitioners do fewer things with exceptional depth.
Measure What Matters
John Doerr
Corporate environments run on objectives. Knowing how to set them, align them and report progress makes you more valuable than someone who thinks execution is someone else's job.
Good to Great
Jim Collins
Right people in the right seats before direction. Discipline practiced consistently beats short-term brilliance — in companies and in careers.
The Hard Thing About Hard Things
Ben Horowitz
Leading under uncertainty is a learnable skill. Honest language for the ambiguity that comes with every step up.
The Innovator's Dilemma
Clayton Christensen
Why good organizations miss what's coming. A reminder to keep learning before the market forces you to.
Atomic Habits
James Clear
Read it as a systems-design book. Outcomes lag the systems that produce them, and the habits of your first six months compound for years.
The Checklist Manifesto
Atul Gawande
Complexity defeats experience. Simple, repeatable checklists remove blind spots in high-stakes work — and in a personal operating system.
Corporate Finance
Berk & DeMarzo
Financial literacy is a career multiplier. Understanding how value is created is the baseline for every serious business conversation — and for your own money decisions.
Blue Ocean Strategy
Kim & Mauborgne
Instead of competing harder in a crowded space, create one where you stand out. A useful frame for careers as much as for markets.
Formation
Education that matters.
ActiveIn progress
MBA
Xavier University · Williams College of Business · Cincinnati, Ohio
PriorCompleted
Master in Business Administration
UNITEC México · Ciudad de México
PriorCompleted
Bachelor's degree, Business / Technology Management
Technology and management concentration
OngoingOngoing
AI and personal systems
Self-directed study — tools for clarity, productivity and better decisions
Two master's programs — one grounded in Mexican business formation, one in the U.S. management tradition — reflect a deliberate choice to build a perspective that crosses cultures. What's listed here is what exists. No credential inflation.
Beyond work
Interests that give context.
Marathon running
Training for the Flying Pig Marathon in Cincinnati. Long-distance running is a laboratory for discipline: pacing, energy and honoring commitments nobody else can verify. You train for conditions you hope not to face so you can perform when you face them anyway.
Three countries, one lens
Formed in México, ten-plus years in Panamá, now building in the U.S. — Mexican university education, Panamanian business culture, U.S. graduate school and corporate life. It's not a background detail. It's the lens through which I read organizations and careers.
Fatherhood and bilingual education
Raising my children to be bilingual, globally minded and intellectually curious is the highest-consequence work I do. It compounds over decades, not quarters.